Hi, I’m Bernard!
Senior Analyst based in Delray Beach, FL
About Me
As a seasoned Paid Media Manager with hands-on expertise in Paid Search and Social, I bring a wealth of knowledge working with both B2B and B2C accounts, focusing on KPIs such as MER & CAC:LTV ratio in E-Commerce and CPA at each stage of the funnel in Lead Generation.
I have successfully managed high-volume campaigns with monthly budgets exceeding $1 million in ad spend while hitting KPIs successfully. My skill set includes strategic budget planning, thorough forecasting analysis, and developing effective marketing campaigns. Skilled in navigating the marketing funnel, I excel in implementing A/B testing initiatives and leveraging advanced data analytics to make strategic, informed decisions.
I am confident that my experience as a performance media manager will bring significant value to your company. I am eager to join your team and discuss how my skills and background can contribute effectively to your organization.
Skills
Google Ads
Meta Ads
Google Analytics
Email Marketing
Retargeting / Remarketing
Landing Page Optimization
Bid / Budget Optimization
Copywriting
Lead Generation
A/B Testing
Conversion Tracking
Analytics & Reporting
Funnel Optimization
LTV Analysis
CAC Optimization
Frequent Interview Questions
Please describe your experience with various paid media platforms?
How do you measure the success of a paid media campaign?
What’s the most difficult thing you’ve ever done and what did you learn?
How do you stay updated with the latest trends in paid media and digital marketing?
What are you looking to get out of your next position & would your ideal company to work for look like?
Case Studies
Cruise Brand - 6,230 Leads That Led to $1M Revenue
After COVID-19 forced this cruising client to suspend operations for most of 2020, they allocated a small budget in early 2021 to test market demand as travel restrictions lifted. Initial campaigns drove high-quality leads that quickly converted into top-paying customers, leading to a doubled monthly budget. This momentum contributed to a record-breaking year, generating over $1M in revenue while reducing costs by more than 50%. Overall, the campaign drove 6,000+ leads at an average CPA of $13.49, capturing travelers eager to cruise again.
Cost
A$84,078.83
Leads:
6,230
CPA
$13.49
Fashion Brand - Crossed $1M Revenue in 7 Months
This designer apparel brand faced challenges with high return rates, a common obstacle in the fashion industry that can significantly impact profit margins. I implemented targeted growth strategies to maximize campaign performance and sustain profitability. The results were outstanding: we achieved a 40x ROAS in a single month, surpassing the client's high expectations. Despite ongoing returns, this approach helped drive $1M in revenue over 7 months, ensuring sustained growth.
Cost
$44,593.13
Revenue:
$1,002,943.10
ROAS
2,249%
Luxury Brand - $645K in 8 Months with 9.8x ROAS
This luxury beach essentials brand faced challenges with inconsistent sales due to seasonality, impacting their profitability year-round. By conducting thorough product research, our team identified spring and winter products that complemented their bestsellers. Adding these items helped boost revenue during the off-season and stabilized profitability across the year. As a result, the brand's average MRR rose to nearly $100K, positioning them as leaders in their market and supporting their ongoing expansion into new regions.
Cost
A$65,607.50
Revenue:
A$645,231.79
ROAS
983%
Supplement Brand - $151k Of Added Revenue In 6 Months
This protein supplement brand faced challenges in achieving growth, relying heavily on shopping strategies to enhance performance. Upon transitioning to PMax, I successfully optimized traffic to the website, achieving an 18% reduction in CPC. This strategic shift not only led to a surge in brand searches but also contributed to a substantial 34% increase in revenue YoY, despite the decrease in overall ad spend (-10% cost).
Cost
-9.55%
Revenue:
+34.45%
ROAS
+48.66%
Result:
+$151,031.48 Revenue
Ski Resort Brand - $1M Of Added Revenue In 6 Months
Despite the previous year's remarkable success at this ski resort, the implementation of PMax and the expansion into broad match terms exceeded expectations – leading to a significant boost in volume (+21% clicks) at a substantially lower cost per click (-21%). The outcome was the resort's best year to date, marked by an 11% revenue increase YoY coupled with a 5% reduction in total ad spend
Cost
-5.17%
Revenue:
+10.78%
ROAS
+16.82%
Result:
+$1,056,898.47 Revenue
Resume
Resume
Bernard Pardieu
Paid Media Manager
Phone Number
Email Address
Let’s work together!
Thank you so much for checking out my page! I’m currently looking for a great team to join, and I would love to hear from you. Please use the link below to set up a time to chat. I promise you’ll be glad you did.
© 2026 Bernard Pardieu